It all began when CEO & Founder, Lydia Jean, started It Girl Agency in 2018. Her business grew rapidly into a motherhood-focused talent agency with a knack for building relationships with brands and creators alike. With that growth, she saw a common concern in the influencer industry with her clients; the pitching process. She realized that although her clients loved to pitch to brands, they lacked the time, knowledge, and proper contacts to actually land a deal.

That is when the idea for Pitch Bitch was sparked. With 10 + years of knowledge in the influencer industry, Lydia used her expertise with being on both the brand + creator side to put together what you now know as, Pitch Bitch: a 3-tier membership for the beginner or expert creator wanting to build genuine relationships with brands that they believe in.